Good morning, Marketers, do you have a searing memory of an update?

Maybe one hit you particularly hard or had such an effect on the wider industry that it looms large. After his SMX Next keynote in which he covered the past 20 years of Google algorithm updates, Barry asked several veteran SEOs about their most memorable updates. Panda and Florida stood out for their momentous impact on SEO. But don’t forget about Penguin’s hit to link builders, says Barry. Looking back can help us look forward and prepare for the next big update … and continue learning about the implications of Rankbrain and NLP on SEO.

Looks like we’ll be chatting about these things virtually for some time. Just 3 out of 10 marketers are expecting to attend in-person events before the end of the first half of 2021. That’s according to the responses from our third survey of marketers on their feelings about attending in-person events that we fielded in June. Most — 81% — have attended a virtual event in the past three months, and 75% of them say they’re satisfied with those experiences. We’ve been learning from our own experiences with putting on virtual events, including SMX Next last month. And we’ll continue to refine them. In fact, this week we’ve got a mini-series…

Tomorrow, our SEO for Developers series on Live with Search Engine Land kicks off with Power Your SEO Friendly Markup With HTML5, CSS3, And JavaScript. In this three-day series, you’ll learn about developer communications and SEO-friendly coding. Join Search Engine Land’s Detlef Johnson and other experts online for three 90-minute masterclasses at 1:00 p.m. ET Wednesday through Friday. Register here for free.

Ginny Marvin,
Editor-In-Chief

 
 
 
Chatter
 

A new Assets section in Google Ads gives you an overview of your RSA elements, including performance. Look for this at the “All campaigns” level, added Steven Johns on Twitter.

 

Post-Pandemic SEO Strategy Playbook

As months pass, marketing teams are starting to turn their attention from short-term crisis management to long-term planning for recovery. What actions should you prioritize to future-proof your marketing? How do you motivate your remote team to implement new projects? Find the answers in Conductor’s Post-Pandemic SEO Strategy Playbook.

Get your copy now! »

 
Search Shorts
 

Google may tweak local search ranking algorithm

Google local algorithm on business names. There have been some complaints about business names having too much weight with the Google local search ranking algorithm.  Google’s Danny Sullivan hinted on Twitter that this may change, saying, “I know the team really is working to better deal with this type of stuff. I also know that as that’s been heard before. But I do expect improvements should be noticeable in the near future.”

Moon Day at Google. On Moon Day, Google put a logo up celebrating the life of Dr. Dilhan Eryurt.  

Bookmarking site links.  Here is what John Mueller of Google said on bookmarking sites. “When it comes to SEO, you don’t need to use bookmarking sites. These links are ignored by search engines. Instead of spending time submitting URLs, I’d work on creating great content and finding useful ways to promote it to real users. Make something awesome & talk about it.”

 

[This Week] Free online SEO for Developers training

Act like a developer… think like an SEO! Join us live this week (for free!) for three 90-minute masterclass sessions designed with you in mind. Wednesday through Friday (July 22-24), 1:00pm – 2:30pm ET.

Register for free »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Advanced Target Impression Share Strategies in Google Ads – Metric Theory

Celebrated Partner spotlight: April 2020 winners – Microsoft Advertising

Do You Need to Disavow Links in 2020? – Koozai

Google Maps can now refine your location with Live View AR – Android Police

Google testing new Assistant that brings Pixel ‘light bar’ to all – 9to5Google

Redirects: A Comprehensive Guide to URL Redirection – SEM Rush

SEO Lead Generation – How to Use SEO to Amplify Lead Generation – Terakeet

What Is Cost Per Click (CPC) and How To Improve It – SEM Rush