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Good morning, are you ready to go international? 

If you’re looking to tap into or support international markets with paid search and or social campaigns, be sure to take the time to plan accordingly. Expanding search campaigns into international markets involves quite a bit more than duplicating your existing campaigns and changing the targeting. 

Costs, CPAs and lead quality can vary widely by country, so be sure you have measuring and reporting processes in place to ensure you’re achieving value from these new regions, says Tim Jenson of Clix Marketing, along with other tips for making your international expansions more successful. 

Google’s introduced a new schema to show users more about the ads they see on web pages. Ad Disclosure schema is what powers a new extension for Chrome (and Edge if you enable extensions from other stores). Right now, Google is the only one participating in this alpha phase, but the company says it hopes other sellers will adopt the schema. Google is also going to be rolling out a new look for the ad disclosures it shows users called “About this ad’ starting with display in the coming months. 

Keep reading for a Pro Tip on brand and SEO and more.  

Ginny Marvin,
Editor-In-Chief

 
 
 
Pro Tip
 

SEOs should care about brand, says Robin Lord, a consultant at Distilled/Brainlabs.

As an SEO, you’re likely judged on how many valuable sessions you can bring to the site through Google organic traffic.

If you are just reporting on total organic sessions, that number will include the sessions where people have searched -—x generic product name— or —y topic we’ve targeted by a blog post—. But they will also include sessions where people have searched for your brand and, understandably, clicked through to your site.

That means that if more people start searching for your brand, you get more traffic. Great, you look good. It also means that if fewer people are searching for your brand then you look bad.

Read more to learn how to use the decision tree above to guide your efforts >>> »

 

5 critical elements for local marketing success

This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons.

Read more »

 
Search Shorts
 

Links not the most important SEO factor, said Google.

Links as a ranking factor. John Mueller of Google said “links are definitely not the most important SEO factor.”

Search Console outage. Friday morning for a good portion of users, Google Search Console went down.

Search features and algorithms.Mueller explained that different search features, like top stories, have different algorithms that trigger what should show up in that search feature.

 

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Prepare for Google’s next algorithm update, enhance your PPC game, dominate local search, and launch winning content marketing campaigns with insights from the Search Engine Land experts!

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What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader.

“Hey Google, let’s play a game” on your Smart Display – Google Blog

Know who’s in the know: Get community updates in Maps – Google Blog

Microsoft’s Edge browser was crashing if you had Google set as default search – The Verge

More secure and convenient Autofill coming to Chrome – Chromium Blog

OKRs for SEO: How to Set Smart SEO Goals – Botify

Shopping Campaigns in 7 new European countries – Microsoft Advertising

US Congress Email Suggests Google Uses Clicks & User Data In Search – Search Engine Roundtable

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday – Moz